Presiding research and strategic officer overcome special interview Microsoft Ruige Mengdi (Craig Mundie)
Grandson 琎 Wang Changchun
“Microsoft will still ceaselessly the strategic field with new sortie. ” presiding research and strategic officer overcome Microsoft Ruige Mengdi (Craig Mundie) last week 5 accept ” daily of the first finance and economics ” express when exclusive special interview, microsoft is in prospective general sortie a lot of before the new market that place did not reach, extend strategic space ceaselessly.
And the strategic way that Meng Di devises for Microsoft, will decide Microsoft to develop way in what did not come — in Microsoft author Bill Gates retires hind, the important task of the travel before Microsoft continues begins by core 3 people group is in charge of: Ao Ci of · of thunder of division of framework of silent of Er of Bao of · of husband of CEO history the base of a fruit, presiding software and Meng Di.
Face the concussion of Google and cloud computation times, meng Di is behaved so that have patience quite. He thinks, microsoft can develop long-term competitive strategy. Look in Meng Di, with respect of adversary deal with, not be a very long time 10 years.
Reality and future
“The enterprise of Microsoft dreams to still have very large space. ” Meng Di thinks, microsoft should bring more people the technology, at present just 10 much people popularized Internet and PC, still 5 billion person uses an environment without very good technology.
But the intense competition that Microsoft faces still was not reduced, from the net scene of on one phase, IBM, wait to Google, let Microsoft cannot laches.
“A lot of people are forecasted, internet at the beginning Microsoft is about die out. ” Meng Di expresses, but be not actually such, why?
Meng Di thinks, microsoft can survive and before row, because Microsoft has two big characteristics, it is capable oneself undertakes Microsoft innovate ceaselessly, a bit more additional, no matter Microsoft is in which times is capable to enter a new field that its never had entered.
Founding the following 30 old in, basically each times with located Microsoft, among the business of each generation, had had very strong competitor, but undertake throwing to long-term research and development continuously, it is the safeguard that Microsoft can succeed continuously.
Look in Meng Di, this kind of long-term research and development brings 3 kinds of capacity to Microsoft. A kind of ability is the service ability that improves existing product ceaselessly, the 2nd it is to let Microsoft can enter new market, bring to the market ruinous change and innovate, the 3rd produce change when the market environment with located Microsoft namely, microsoft can in time rely on the ability of long-term research and development, will absorb the concussion effect that place of this kind of change brings.
“Accordingly I am not financial crisis excessive and anxious. ” Meng Di expresses, 35 years when work in American high-tech industry oneself witness the crisis many times, but every time American high-tech industry, when walking out of this predicament, it is to become more powerful, is not to become more frail.
Meng Di thinks, a few reasons can explain this kind of phenomenon. The first, the integral culture of American country, special encourage innovate and do poineering work. Supply when capital every time so constrictive when, everybody has money to seek good company in the hand, good entrepreneur goes having investment, changed previously the circumstance of the sort of extensive cultivation, stress quality more, so although credit is constrictive now, but good company still can find financing, and what encounter a trouble truly is those poorer enterprises.
The 2nd it is to appear every time when credit is constrictive, high-tech industry can experience a conformity period for certain, what this conformity brings is sequential, it is to have the company with actual strength, abundant financing truly, can this opportunity undertakes have the aid of buy and outspread, the result created more strong company namely.
And the influence that is elected to Aobama, meng Di thinks, aobama is the force that takes Internet seriously to bring quite, he and his group applied Internet through all sorts of methods, be being publicized for instance and prepare powder of those representing capital, his practice is very different before together. So, meng Di believes Aobama and his group, should be the importance that understands a technology quite. He hopes Aobama will become the staunch proponent that the technology develops truly henceforth very much.
“Exclusive I feel is not very affirmatory, it is him be being met after all to trade policy is what kind of manner. ” Meng Di expresses, because consider American policy before traditional, a group of people of same interest that he represents the possibility, more the trade policy that apt adopts to have conservative sex more. If the United States takes more conservative attitude really on commerce, this affirmation can affect high-tech trade, because the high-tech enterprise such as Microsoft wants to serve the market at globalization namely natively, will seize the opportunity on global market. If American government adopts the adjustment on policy in free trade respect, to high-tech industry it is a bad news. But whether is should be being judged now really such, return premature.
Research and research and development
“Want to distinguish real research and product to develop these two businesses. ” Meng Di emphasizes, often a lot of enterprises mix research development confuse sth with sth else, consider as a thing, but Microsoft thinks this is two disparate things.
Microsoft can long-term and dedicated develop the strategy for a long time at holding to, main reason is the department of research and development that Microsoft has Chinese style of a collect. Microsoft dials contributive gold technically in group level, investment does a few research activities that did not concern for a long time directly with particular product continuously.
Meng Di discloses, the field that Microsoft place chooses, it is to think henceforth 5~20 year, may have the field of a few technologies of very main effect to the business of Microsoft, once admit,allow these domains, microsoft is willing to throw money, and be willing be this invite applications for a job and training qualified personnel. These is the same as particular product or product line does not have direct associated sex.
Meng Di expresses, microsoft always also should notice the product develops sectional condition now, and the trend with whole fluctuant market, hand-in-hand travel is harmonious.
“Old since two Bill Gates and my people were begun on this problem coordinate and communicate. Now is Ao Ci of I and thunder · (begin between Ray Ozzie) coordinate and communicate. ” Meng Di discloses, what more of abstruse at present cares the technical respect between each product branches, product line is harmonious, look a bit more short-termly, it is the one cycle to two products commonly, and Meng Di should look a bit more long-termly, those who look is industry of a few influences the posture that the technology of main area changes, and the major business opportunity that may appear.
“What I can do is to discover good luck. ” Meng Di expresses, he is doing 3 new business centrally now: It is medical treatment domain, 2 it is education, still have the technology that is rising market. These 3 domains are put in tremendous opportunity, and the good luck of these 3 domains, microsoft cannot depend on existing business section and product branch to use and be gotten.
Look in Meng Di, microsoft research department is very much invention and creation in a steady stream are constant, stable like originality flows, can carry a product to develop a branch ceaselessly, make they can produce a new product, perhaps improve existing product. So long-term since, between Microsoft researcher and staff of product development department, form a kind of good collaboration culture. Had this kind of culture just about, microsoft product develops a branch to want to seek new technology, new idea can come over to seek the work in the same placing that studies a branch. Same if they developed a respect to encounter difficult problem in the product, perhaps say this difficult problem may need new method to solve, same meeting seeks the help that studies a branch.
Who does win to be defeated
In the cloud computation and Internet search engine field, industry thinks the footstep of Microsoft begins to stagger, reaction slows, had let the competitor such as Google go in front.
And Meng Di thinks to this, the market had a few new companies to be born a few new products, rolled out a few new functions and characteristic. But of the situation that they face and Microsoft different. Because once Microsoft rolls out a product, dimensions is globalization, the challenge of this respect is small company essential unthinkable.
“When so Microsoft should roll out new product and concept again, regular meeting is very careful. ” Meng Di expresses, whether taking new technology and viewpoint seriously is one and the same, the choice is in when rolling out this product appropriately is additional one and the same. The mainest is dimensions after expanding can gain money.
Meng Di expresses, someone says, every time new product is rolled out be like Microsoft is not the first. Dan Mengdi feels this is not a problem, the key is when the market greatens, microsoft can take out good product. Send an advantage first the likelihood is very crucial, but some circumstances are sent first be indifferent to, the key should have best product and solution.
Look in Meng Di, microsoft and other alleged competitor existence are different, no matter be Yahoo, Google or Yamaxun, although these companies are very successful, but their business line is narrow, very dedicated, and the enterprise that Microsoft is diversity of a height, and the actual strength that this kind of diversity gives Microsoft invest in different market, different territory. The challenge that a few afore-mentioned enterprises face is, want farther the biggest the core business that turns themselves, also want timely consideration diversity next, encounter a risk possibly otherwise. “Compete after all so who does win to be defeated, I feel to be returned so that see the following progress 10 years. ” Meng Di says.
Chinese direction
“We not only Chinese market regard as a very huge main market, and regard as it the talent origin land with will support Microsoft globalization to develop important henceforth. ” Meng Di expresses, microsoft develops in China about the same already 20 years, review Microsoft to was in in the past China the contrail of development, can discover a very interesting characteristic — each business comprise Microsoft branch, can find corresponding outlet on Chinese market.
To the development road of Chinese software industry, meng Di thinks, china does not include a field outside software ” excessive investment ” , china is done not have necessary copy Indian pattern.
Meng Di expresses, software development will have China henceforth a very main mission, the economy that expands flourishingly for China namely offers sundry informatization to apply.
Meng Di discloses, microsoft once considered to cross the informatization state of 30 countries, discover India includes a field outside IT, rank between 30 countries the first, but the use respect in domestic informatization is to rank last however. Resemble India such, meng Di calls rental IQ(intellective) his, this kind of business appears now still profitable, but will tell from strategic meaning, a country should develop) of his IP(intellectual property more, is not rental IQ.
“Of course this is not the bag outside saying that this cannot be done now. ” Meng Di expresses, china present problem is, still do not have the advanced software talent of enough and contented native demand. Microsoft encounters such problem in Chinese development, the software talented person that for instance the project develops construction experience, software talented person that has fundamental framework experience is very rare be short of. Why do this develop a stress that the talent is Microsoft in China at present namely.
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