Analysis: Yahoo's real threat comes from internal rather than external
Posted on July 5th, 2008 in Internet news google, yahoo
CNET News.com July 4 when the international reports Yahoo co-founder Jerry Yang重出江湖a year ago as chief executive officer, many employees are on the increase praised his appointment. Yahoo said an official at the time, Yahoo needs an imaginative Taiwan technology can more effectively with Google, Microsoft and other rivals.
But now the officials on condition of anonymity, has quit, dozens of other officials also do not see the future due to quit. He said: "My idea is wrong, I think Yahoo is also available in the future, but now the management team so that my hopes were dashed."
In recent months, most people are concerned about the Yahoo from the external face of the threat. In withdrawing the value of 47.5 billion U.S. dollars of the proposed acquisition, Microsoft is still惦记of Yahoo's search business. July 2, the two sides to resume negotiations rumors boost Yahoo shares rose about 3 percent, to 20.88 U.S. dollars closing price.
Radical investors Kaeryikan (Carl Icahn)铁了心to dissolve the current board and let Jerry Yang school. But Yahoo needs to do more than just "Rangwai", it also needs "within the." No matter who control Yahoo coach, executives have switched the situation could not continue.
Yahoo switched from the three executives, including Executive Vice President: Chief information officers Wusamafei Al, the Chief Technical Officer search and advertising Lu Qi (-), responsible for the network sector Jiefuweina. Several officials said the switch, they are not able to make Yahoo into the normal track of development, need someone to leave, held responsible.
June 26 announced the reorganization plan also lifted the part of management duties. Yahoo is responsible for global advertising products, senior vice president of马克莫里塞said that some officials are very dissatisfied with, but we need to make such difficult decisions.
So many officials quit after Yahoo have enough talent? ? It can also recruit talent? ? The key question is: Although many employees respect for Jerry Yang and Susan Decker, but other staff said the two men have started to lose the trust of the staff. Jerry Yang For some people can not deal with Microsoft is very dissatisfied with the Fair stimulate Yahoo stock options and the value of their holders.
Yahoo and Google search ads reached a cooperation deal, the company some people think that this trade affect the development of Yahoo's advertising business plan. There are also people think that Decker led the reorganization will not bring any benefits to the company. Yahoo's a former official said, the company filled with a crisis of confidence.
Employees complain that the central problem is the slow decision-making, this is also a Wanji the Yahoo. Yahoo to be held countless meetings and the number of layers of approval only after officials can launch a new service. Earlier this year switched格雷格雅德a product manager, said in infants Yahoo to do something very difficult.
There may be more officials from the Yahoo switch. A recruitment officer, said he received a number of daily delivery of the curriculum vitae Yahoo staff. Stanford University Business School professor of organizational behavior Rodrigo Kekeleimo that, once started a large number of staff quit, it is necessary to curb this trend will be very difficult, and it will continue for some time.
Yahoo officials said some of their companies with high hopes. They Yahoo Jerry Yang and Decker to become consumers access to the Internet "first stop" and the advertiser's "must-buy goods" and praised the strategy. Decker said, "We conducted a thorough and structural reorganization, and its impact in 6-12 months to become apparent." The question is whether there are investors and employees patiently wait that long.
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